At yesterday’s meeting in Tashkent with the Press Secretary of the President of the Republic of Uzbekistan, Sherzod Asadov, I was once again convinced of the crucial role of a professional who not only keeps their finger on the pulse of all events but also effectively communicates the key messages of the country’s reforms. The energy and warmth of Sherzod Ikromovich are truly impressive, especially given the level of responsibility in his role. Uzbekistan is changing rapidly—with economic reforms, tourism development, investment attraction, and new initiatives in culture and education. However, outdated stereotypes about the country still persist globally, failing to keep up with the real pace of transformation.
In our discussion, we explored the strategic communication of Uzbekistan’s national brand—how to effectively present the country’s transformation story to the world. A strong national brand is not just about tourism promotion; it’s about shaping Uzbekistan’s perception as a reliable partner for investment, trade, and innovation.
Another key topic was the development of corporate branding for exporters. As Uzbekistan strengthens its position in international markets, businesses need to establish their presence through strategic storytelling, high-quality media content, and targeted communication. This includes not only exporters but also companies preparing for IPOs, which require global visibility and credibility.
We also discussed the importance of media training for journalists, government representatives, corporate leaders, and industry experts. Effective communication on international platforms is crucial for shaping a modern, dynamic image of Uzbekistan that resonates with foreign investors, media, and decision-makers.
I look forward to further collaboration on these topics, contributing to the global recognition of Uzbekistan’s progress.
Media brands such as the BBC, which enjoy a high level of trust among an audience that includes some of the world’s most influential and authoritative figures, can serve as highly effective platforms for showcasing Uzbekistan’s vast economic potential. They can help position investment-ready regional brands, corporate brands of exporters, and companies preparing for IPOs on the global stage.
Please share your comments and ideas on the topic of strategic communications of Uzbekistan.
Sergey Stanovkin 