Why Communication Will Define the Future of Estonia’s Digital Economy When the Government of Estonia announced in June that it intends to become the first country in the world to introduce official digital identities for […]
Category: Blog in English
I am delighted to share that I will be returning to Yerevan as a speaker at the Hospitality Investment Forum (HIF) Armenia. Having participated in the forum last year, I am particularly pleased to come […]
Green University, Uzbekistan
After spending several inspiring days in Samarkand, where the Global Environmental Forum and Eco Expo Central Asia 2026 took place from 31 May to 5 June 2026, I arrived in Tashkent with one thought firmly […]
Corporate Branding for the Next Gen of Entrepreneurs
On 28 April 2026, I had the pleasure of returning to Sofia University St. Kliment Ohridski, where I delivered a lecture at the Faculty of Economics and Business Administration as part of the two-day conference […]
Lectures and Talks
This post highlights my journey through seminars, webinars, conferences, and lectures where I shared insights on media, branding, communications, and storytelling. It reflects my experience as a speaker, moderator, and lecturer, offering a glimpse into […]
Made in Moldova
I would like to congratulate Moldova, Invest Moldova Agency, and the DARS Films studio on the launch of the new campaign on BBC News — the first-ever promotional campaign of Moldova on a global television […]
Eco Expo Central Asia
Since January 2026, an advertising campaign for Eco Expo Central Asia has been airing on the global TV channel BBC News, and this timing is meaningful in every sense. The campaign launched at the very […]
Like – Dislike
My post discusses the inadequacy of the “like-dislike” evaluation in creative projects, particularly video content. It emphasises that true effectiveness lies in audience engagement and objective metrics, such as testing and analytics.
CIFFT Film Festivals
This week marked the deadline for submissions to nine CIFFT tourism film festivals, including the Japanese festival. The submission deadline for the remaining eight festivals is 2 February. These festivals will take place in New […]
FITUR In Madrid
Every January, I meet with friends and colleagues in Madrid at the FITUR tourism trade fair. Only on a few occasions in recent years have I exchanged Madrid for Davos, where the World Economic Forum […]
Sergey Stanovkin 