I am delighted to share that I will be returning to Yerevan as a speaker at the Hospitality Investment Forum (HIF) Armenia.

Having participated in the forum last year, I am particularly pleased to come back and reconnect with friends, colleagues, investors, policymakers, and tourism professionals who share a common interest in Armenia’s future development.

Armenia is a country that never ceases to impress me. It combines a remarkable cultural heritage with entrepreneurial energy, creativity and a growing ambition to strengthen its place on the international stage. During my recent visits, I have seen firsthand how the country’s tourism and hospitality sectors continue to evolve, creating new opportunities for investment, innovation and international cooperation.

At this year’s forum, I look forward to discussing some of the most important questions facing the industry today: how to attract investment, strengthen international visibility, enhance competitiveness and build a sustainable long-term strategy for growth.

Tourism is much more than an economic sector. It is the face of a country. It is often the first experience that international visitors have of a nation, its people, its culture, and its values. Successful tourism development therefore contributes not only to economic growth but also to national reputation, international understanding and long-term prosperity.

The recent elections demonstrated Armenia’s commitment to international integration and its confidence in the future. Now comes the next stage: transforming vision into action, attracting investment, strengthening infrastructure and ensuring that the world discovers everything Armenia has to offer.

I look forward to joining the conversation in Yerevan and contributing to the debate on how Armenia can further strengthen its position as one of the most promising destinations for tourism and hospitality investment in the region.

See you at the Hospitality Investment Forum in Yerevan next week!

The future of Armenia’s tourism and hospitality industry will be shaped not only by investment and policy decisions, but also by the quality of ideas and partnerships that emerge today. I look forward to hearing yours.