My post discusses the inadequacy of the “like-dislike” evaluation in creative projects, particularly video content. It emphasises that true effectiveness lies in audience engagement and objective metrics, such as testing and analytics.
Tag: Advertising
Fine Line – Advertising/PR
PR, Advertising, and the Fine Line Between Editorial and Promotion Working in PR for almost three decades, I have learned that reach is not everything — quality of audience matters more. This is why Financial […]
Sergey Stanovkin 