Telling Our Story Right: Aligning Narratives for Stronger Destination Branding The world of tourism today is more competitive than it has ever been. Every destination, from entire countries to single cities, is vying for the […]
Tag: Creative Communications
Like – Dislike
My post discusses the inadequacy of the “like-dislike” evaluation in creative projects, particularly video content. It emphasises that true effectiveness lies in audience engagement and objective metrics, such as testing and analytics.
Sergey Stanovkin 