The Middle Corridor may have just one year to secure its place in the emerging transport architecture between China and Europe. On 10 August 2026, the Financial Times published an article on China’s emerging “Ice […]
The Middle Corridor may have just one year to secure its place in the emerging transport architecture between China and Europe. On 10 August 2026, the Financial Times published an article on China’s emerging “Ice […]
I co-founded Dars Consulting in 1999. More than 27 years later, the principle behind my work remains remarkably consistent: to create strong, positive and lasting associations around companies, countries and ideas among the audiences whose […]
This post highlights my journey through seminars, webinars, conferences, and lectures where I shared insights on media, branding, communications, and storytelling. It reflects my experience as a speaker, moderator, and lecturer, offering a glimpse into […]
PR, Advertising, and the Fine Line Between Editorial and Promotion Working in PR for almost three decades, I have learned that reach is not everything — quality of audience matters more. This is why Financial […]
This week, we launched a new international advertising campaign for Kazakhstan on BBC News. On 17–18 September 2025, Astana will host the VIII Congress of Leaders of World & Traditional Religions. Since 2012, I have […]
Today, I had the pleasure of giving a lecture to the students of Maqsut Nurikbayev University. Since its foundation in 1994 in Almaty — the southern capital of Kazakhstan — and its move to Astana […]
I first went to Baku to celebrate Nowruz back in March 2015 — and since then, this beautiful tradition has become a special part of my life. Almost every year, I’ve been lucky to celebrate […]
I am very happy to unveil our new advertising campaign on BBC News, celebrating the upcoming World Nomad Games in Astana this September. This grand festival of ethnic sports will draw thousands of spectators to […]
Vote for “Sunrise in Nur-Sultan”!One of the most expected moments of the year for our friends and partners in the capital of Kazakhstan, which changed its name from Nur-Sultan to Astana a few days ago, […]
Vote for “Kazakhstan by Thomas and Lucy Atkinson”! One of the most expected moments of the year for my friends and partners in Kazakhstan and the global tourism industry has arrived! Today is the first […]