Telling Our Story Right: Aligning Narratives for Stronger Destination Branding The world of tourism today is more competitive than it has ever been. Every destination, from entire countries to single cities, is vying for the […]
Fine Line – Advertising/PR
PR, Advertising, and the Fine Line Between Editorial and Promotion Working in PR for almost three decades, I have learned that reach is not everything — quality of audience matters more. This is why Financial […]
Cannes Corporate Media & TV Awards
24 сентября приветственным ужином на крыше отеля Хилтон в Каннах начал свою работу фестиваль корпоративных фильмов и телевизионных наград. С особым интересом я ждал церемонии объявления победителей 2025 года, которая прошла на следующий день – […]
Congress of Leaders of World & Traditional Religions
This week, we launched a new international advertising campaign for Kazakhstan on BBC News. On 17–18 September 2025, Astana will host the VIII Congress of Leaders of World & Traditional Religions. Since 2012, I have […]
Социальные медиа летом
Читаю посты моих друзей и коллег о том, что их не слышат чиновники, о том, зачем вообще писать в FaceBook и Linkedin, если их посты не читают. На этот предмет я много сам раньше думал. […]
US International Awards
I’m very proud to share that Seasons in Uzbekistan, produced by Dars Films, has been named a finalist at the US International Awards 2025 — one of the most respected competitions in the world of […]
Hospitality Investment Forum in Yerevan
I’d like to extend my warmest thanks to Stone Development for the kind invitation to participate in the Hospitality Investment Forum in Yerevan earlier this week. It was not only a privilege to return to […]
TEA DAY
Today is International Tea Day — a celebration of one of the world’s most social and soulful drinks. After living in the UK for the past 35 years, I’ve come to appreciate just how deeply […]
Maqsut Nurikbayev University
Сегодня я провел еще одну лекцию для студентов Университета Максута Нурикбаева. С момента своего основания в 1994 году в Алматы — южной столице Казахстана — и последующего переезда университета в Астану в 2002 году, Университет […]
Maqsut Narikbayev University
Today, I had the pleasure of giving a lecture to the students of Maqsut Nurikbayev University. Since its foundation in 1994 in Almaty — the southern capital of Kazakhstan — and its move to Astana […]
Sergey Stanovkin 