My post discusses the inadequacy of the “like-dislike” evaluation in creative projects, particularly video content. It emphasises that true effectiveness lies in audience engagement and objective metrics, such as testing and analytics.
Category: Blog in English
CIFFT Film Festivals
This week marked the deadline for submissions to nine CIFFT tourism film festivals, including the Japanese festival. The submission deadline for the remaining eight festivals is 2 February. These festivals will take place in New […]
FITUR In Madrid
Every January, I meet with friends and colleagues in Madrid at the FITUR tourism trade fair. Only on a few occasions in recent years have I exchanged Madrid for Davos, where the World Economic Forum […]
Lectures and Talks
This post highlights my journey through seminars, webinars, conferences, and lectures where I shared insights on media, branding, communications, and storytelling. It reflects my experience as a speaker, moderator, and lecturer, offering a glimpse into […]
Investment Brand of Azerbaijan
I am happy to be back in Baku at the very beginning of winter. December always feels like a moment of renewal, and this year the first day of winter marks the start of my […]
INVEST IN BULGARIA FORUM
I had the privilege of moderating the closing session of the Invest in Bulgaria forum, held at the Bulgarian Embassy in London, an event organised by the Embassy in partnership with the British Bulgarian Chamber […]
UNESCO in Samarkand
UNESCO Conference in Samarkand: A Milestone for Uzbekistan and Global Dialogue This week, I had the honour of attending the opening ceremony of the UNESCO conference in Samarkand — an inspiring event that brought together […]
Tourism Communication Forum in Armenia
Telling Our Story Right: Aligning Narratives for Stronger Destination Branding The world of tourism today is more competitive than it has ever been. Every destination, from entire countries to single cities, is vying for the […]
Fine Line – Advertising/PR
PR, Advertising, and the Fine Line Between Editorial and Promotion Working in PR for almost three decades, I have learned that reach is not everything — quality of audience matters more. This is why Financial […]
Congress of Leaders of World & Traditional Religions
This week, we launched a new international advertising campaign for Kazakhstan on BBC News. On 17–18 September 2025, Astana will host the VIII Congress of Leaders of World & Traditional Religions. Since 2012, I have […]
Sergey Stanovkin 