I co-founded Dars Consulting in 1999. More than 27 years later, the principle behind my work remains remarkably consistent: to create strong, positive and lasting associations around companies, countries and ideas among the audiences whose […]
Tag: Communications
Lectures and Talks
This post highlights my journey through seminars, webinars, conferences, and lectures where I shared insights on media, branding, communications, and storytelling. It reflects my experience as a speaker, moderator, and lecturer, offering a glimpse into […]
INVEST IN BULGARIA FORUM
I had the privilege of moderating the closing session of the Invest in Bulgaria forum, held at the Bulgarian Embassy in London, an event organised by the Embassy in partnership with the British Bulgarian Chamber […]
Tourism Communication Forum in Armenia
Telling Our Story Right: Aligning Narratives for Stronger Destination Branding The world of tourism today is more competitive than it has ever been. Every destination, from entire countries to single cities, is vying for the […]
from batumi in georgian language
This video is in the Georgian language. In my interview with Ajara TV, I am talking about two communication formats – advertising and PR. Quality of communications defines the success of the nation. In my […]
