This video is in the Georgian language. In my interview with Ajara TV, I am talking about two formats of communication – advertising and PR. Quality of communications defines the success of the nation. In my interview I am talking about qualities like creativity, analysis, strategic positioning…
What are the challenges when you decide to implement PR instruments only? How to build a brand? Why communication is the most powerful tool for those who are ready to compete internationally? About all these issues we talked with AJARA TV in Batumi in September 2017.
Please visit my personal YouTube channel https://www.youtube.com/SergeyStanovkin for more ideas and case studies on creative communications and nation branding. I am listing below just a few of my recent projects.
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