This video is in the Georgian language. In my interview with Ajara TV, I am talking about two communication formats – advertising and PR. Quality of communications defines the success of the nation. In my interview, I am talking about qualities like creativity, analysis, strategic positioning…
What are the challenges when you decide to implement PR instruments only? How to build a brand? Why is communication the most powerful tool for those ready to compete internationally? About all these issues, we talked with AJARA TV in Batumi in September 2017.
Please visit my personal YouTube channel https://www.youtube.com/SergeyStanovkin for more ideas and case studies on creative communications and nation branding. I am listing below just a few of my nation branding projects.
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