I would like to congratulate Moldova, Invest Moldova Agency, and the DARS Films studio on the launch of the new campaign on BBC News — the first-ever promotional campaign of Moldova on a global television […]
Tag: Nation Branding
Lectures and Talks
This post highlights my journey through seminars, webinars, conferences, and lectures where I shared insights on media, branding, communications, and storytelling. It reflects my experience as a speaker, moderator, and lecturer, offering a glimpse into […]
Investment Brand of Azerbaijan
I am happy to be back in Baku at the very beginning of winter. December always feels like a moment of renewal, and this year the first day of winter marks the start of my […]
Tourism Communication Forum in Armenia
Telling Our Story Right: Aligning Narratives for Stronger Destination Branding The world of tourism today is more competitive than it has ever been. Every destination, from entire countries to single cities, is vying for the […]
Hospitality Investment Forum in Yerevan
I’d like to extend my warmest thanks to Stone Development for the kind invitation to participate in the Hospitality Investment Forum in Yerevan earlier this week. It was not only a privilege to return to […]
Maqsut Narikbayev University
Today, I had the pleasure of giving a lecture to the students of Maqsut Nurikbayev University. Since its foundation in 1994 in Almaty — the southern capital of Kazakhstan — and its move to Astana […]
Green Week in Berlin
Kicking Off 2025 at Green Week in Berlin My first event of 2025 will be Green Week in Germany—a leading international exhibition for the agriculture, food, and beverage industries. This event, which I will attend […]
Autumn in Uzbekistan
I’m excited to introduce the latest advertising campaign for Uzbekistan on the BBC News TV channel, part of the ongoing “Seasons in Uzbekistan” project. This time, we are showcasing autumn—a unique and magical time when […]
My Mongolia
This week I visited Mongolia for the first time to take part in the programme of Mongolia Tourism Week in Ulaanbaatar Despite the unexpected challenges starting right from the UK—where my flight was abruptly cancelled—I […]
The Gateway Effect: Sofia’s airport
The importance of the first and last impression cannot be overstated. You never get a second chance to make a first impression, and airports are often the first point of contact with a new place.
Sergey Stanovkin 