The importance of the first and last impression cannot be overstated. You never get a second chance to make a first impression, and airports are often the first point of contact with a new place.
Tag: Nation Branding
Lecture in Pesaro
It was a great honour for me to deliver a lecture on “Cultural Brand of a Country” in Pesaro, Italy, the homeland of composer Rossini. Gioachino Rossini’s contribution to Italy’s cultural brand cannot be overstated. […]
from batumi in georgian language
This video is in the Georgian language. In my interview with Ajara TV, I am talking about two communication formats – advertising and PR. Quality of communications defines the success of the nation. In my […]
Sergey Stanovkin 