This week I visited Mongolia for the first time to take part in the programme of Mongolia Tourism Week in Ulaanbaatar Despite the unexpected challenges starting right from the UK—where my flight was abruptly cancelled—I […]
Tag: Nation Branding
The Gateway Effect: Sofia’s airport
The importance of the first and last impression cannot be overstated. You never get a second chance to make a first impression, and airports are often the first point of contact with a new place.
Lecture in Pesaro
It was a great honour for me to deliver a lecture on “Cultural Brand of a Country” in Pesaro, Italy, the homeland of composer Rossini. Gioachino Rossini’s contribution to Italy’s cultural brand cannot be overstated. […]
from batumi in georgian language
This video is in the Georgian language. In my interview with Ajara TV, I am talking about two communication formats – advertising and PR. Quality of communications defines the success of the nation. In my […]
